Making your own beaded jewelry can be awfully rewarding. It’s a great way of expressing your creativity. Each of your designs showcase your emotions and express your taste in art. When it comes to selling your jewelry, the internet is a great resource.
Online shopping has continually become one of the most popular form of shopping, as almost everyone enjoys its safety and convenience. Starting an online jewelry business is therefore important, otherwise you will be losing out on many potential clients.
Starting a handcrafted jewelry blog is a great way to start, with which you can market the best pieces you’ve made and create a personal bond with your clients. Many people prefer purchasing handmade jewelry from people they know and can trust. Building a strong relationship with your customers is important, and you can easily achieve this through blogging. You will get the added advantage of better business, since as you build the relationship, you will be enhancing their loyalty, to keep them buying from you in the future.
In your marketing campaigns, it’s important to maintain contact with the previous clients while reminding them of the newer beautiful handcrafted jewelry you’ve made. Tell them that they don’t have to wait until the next craft show to view your latest piece of work. Moreover, with a blog, you can put up photos of your new designs and take orders online. See, using a blog is quite an easy way to sell your jewelry.
To establish a stronger following, try to keep posting great content at regular intervals. Don’t forget to create pages from various social media such as Facebook, Pinterest, and Twitter, so that you keep notifying your followers of new products and offering them the relevant tips and advice. The more frequently you post on social media and update your blog, the faster you establish your online jewelry sale business. You can set up a posting schedule to make sure you post new content every week or so. After a while, you will realize the routine becomes second nature.
There’s no limit on the number of ideas you could use for your blog. For instance, a great post is telling your audience how you started crafting jewelry, how you create your unique designs, when you started, where you find your inspiration, and how they can order your products. This kind of information helps to bring the jewelry designs to life with the client, and enhance a personal relationship between you and the readers.
Don’t forget to inform them of any upcoming art craft show, and where you will be displaying your beautifully crafted pieces. Let the clients know if there are any discounts or special jewelry sales. You can also ask them which craft shows or local event they like to attend, or ones they would recommend. Use this to find new shows where you can showcase your products locally.
While there many other ideas that you can incorporate into your jewelry sale blog, the most important strategy is maintaining contact with your clients and offering them useful and interesting content. With time, you will see them coming back frequently to read the latest news, see your newest designs, and place even more orders.